Product page

How it works

Behind the campaigns

Visitors only ever see the popup. These captures from this site’s own dashboard show what the people running the campaigns work with. The dashboard itself is not open to visitors.

Campaign checker

Why is this popup not showing?

A manager opens any page with test mode on and the checker lists every rule for the campaign under test: page targeting, device, schedule, each trigger, frequency history and site-wide limits. Each line is marked as passed, waiting or blocked, with the reason in plain words.

Campaign checker panel on a demo page, listing passed, waiting and blocked rules

A blocked example

Blocked, waiting, passed

Here the visitor-rules campaign is blocked by its own frequency history: it has already been shown in this tab. The checker says so, and offers to clear the test history and try again.

Campaign checker showing the visitor-rules campaign blocked by its once-per-visit rule

Safe test mode

Try an inactive campaign on the live site

Test mode is switched on per campaign by a logged-in manager. While it is on, that manager sees the campaign on every page, even when it is inactive. Visitors see nothing, test views are not counted, and test history is stored separately from real history.

Popup Engine campaign list with test mode active for one campaign

Statistics

Views, closes and responses per campaign

Popup Engine counts aggregate views, closes and responses for each campaign and device, and works out the response rate. It stores no IP addresses or visitor profiles. The figures in this capture come from scripted test visits to this demo site.

Popup Engine statistics screen with totals and a chart for the demo campaigns

CSV export

Take the numbers elsewhere

The same daily totals can be downloaded as a CSV file for a spreadsheet or a client report. The capture shows this site’s real export file, laid out as a simple table for reading.

CSV export of daily campaign statistics opened as a table

Export and import

Reuse a campaign on another site

Campaigns export as a JSON file with their Divi design and rules. On import, Popup Engine shows a review first: what will be created, which targeted pages need mapping, and anything that will be skipped. An export holds campaigns only, not media files or the rest of the site.

Popup Engine import review listing the ten demo campaigns and their target pages

Site-wide limits

A ceiling for automatic popups

An optional limit on how many automatic popups one visit can see, and a cooldown between them. On this demo site the limit is ten per visit, with no cooldown, so you can tour every demo in one visit.

Popup Engine settings with a limit of ten automatic popups per visit

What the statistics are, and are not

  • Aggregate counts of views, closes and responses, per campaign, device and day, with response rates.
  • Not a CRM: form messages are delivered by Divi’s Contact Form, not stored by Popup Engine.
  • Not visitor profiles: no IP addresses, names or cookies are recorded for statistics.
  • Not revenue attribution or a measure of what visitors prefer.